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Market Recovery Monitor – 29 January 2022

February 4, 2022

The U.S. hotel industry neared the 50% occupancy mark, rising to 49.7% in the week ending 29 January 2022. The gain came mainly through leisure travel, which is beginning to reemerge after a post-holiday hibernation, with weekend occupancy increasing 3.5 percentage points week on week to 56.6%. Weekday occupancy was unchanged from the previous period, remaining at 46.9%. Somewhat more encouraging, the Top 25 Markets saw occupancy advance a full percentage point to 50.5%, which was that group’s first time above 50% in four weeks. However, like the national average, the growth came mostly from weekend occupancy, which climbed to 58.3% as weekday occupancy fell. Shoulder days (Sunday & Thursday) also contributed to the Top 25’s occupancy growth and was up nationally.

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