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Omicron Emergence a Yardstick for the Hotel Industry

January 3, 2022

Though the materialization of new coronavirus strains vex, it turns out, the more thrown our way, the better we now appear to cope.

Just as the world was rounding the corner on the Delta variant, along came Omicron—a rowdy interloper arriving to a party all hoped was winding down. And though the intrusion was noisy at first, Omicron could potentially be more insipid than insidious.

Despite our best efforts, there is an assumption that COVID will become an endemic disease, meaning it’s here in perpetuity, like the flu. That means one thing: better get used to it. If it’s Omicron one day, it could be Upsilon next.

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