Our fingers are crossed that this summer plays out as forecasted, with a genuine travel recovery scenario leading to big boosts of occupancy for properties big and small, urban and resort, and in all countries where it’s deemed safe to travel. But there’s a reputational risk in this whiplash back to higher occupancy figures that can cause lasting harm to a brand if not properly addressed.
It comes down to a hotel’s ability to service guests. Staffing shortages are a big setback on operations and revenue maximization, and sadly they aren’t going away any time soon. For the rest of 2022, this means more incoming guests and fewer team members.
