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Recession Proof Your Hotel Marketing – By Pete DiMaio

November 30, 2022

#1 Actually Look at Your Invoices and Tech Stack

Just like your oft-forgotten subscription to your 10th streaming service, there can be a lot of waste in your hotel’s marketing budget. For a property to truly get to a position where it can be recession-proof they need to ensure there’s practically zero waste in the current budget.

The first step in this process is reviewing every invoice that is coming through your department and seeing what is unnecessary. This is not just your monthly invoices, but the annual ones as well. Are there items that are not needed or are there a less expensive solution that would suffice? One thing we learned from the cost-cutting during COVID is there is far more fat in most budgets than we think and we can be just as effective while getting lean.

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