Innovation in the travel & tourism industry is on the rise, with many travel-assisted tools and services, including smart itineraries, popping up to enhance travelers’ experience. With a rise in demand for personalized, accessible, and convenient experiences, smart itineraries are enabling travel planning providers to take travel experience to the next level, finds GlobalData, a data and analytics company.
GlobalData’s FutureTech Series report, ‘Personalisation in Travel: Smart Itinerary Planners‘, highlights various disruptive forces in travel & tourism as emerging, accelerating, and maturing innovation areas based on their rate of growth in innovation.
