Lifted by Labor Day weekend, Hurricane Ida evacuations and the return of college football, U.S. hotel performance increased slightly from the previous week, according to STR‘s latest data through 4 September.
29 August through 4 September 2021 (percentage change from comparable week in 2019*):
- Occupancy: 61.3% (+0.7%)
- Average daily rate (ADR): US$132.94 (+9.4%)
- Revenue per available room (RevPAR): US$81.54 (+10.1%)
Comparisons with 2019 were higher due to a lower performing week that year.
In terms of Hurricane Ida-related demand, the largest jumps were seen in markets in Mississippi, Alabama, and Northern Louisiana. STR will release a full Hurricane Ida analysis later today.
