Tag: Marketing

July 7, 2022

Gone are the days of hotel revenue management, sales and marketing each operating in silos or, in the worst-case scenarios, even against each other. Speaking during the “A New Framework for Converging Sales, Marketing & Revenue Optimization” session at the […]

May 25, 2022

A huge sigh of relief is going through the world. The pandemic is over (at least officially.) Hotel businesses are starting a long recovery process and summer is not looking too bad. That’s good news. But 2022 has something much […]

April 21, 2021

Standing out from the crowd has always been a perpetual task demanding full attention of any hotelier, but has become even more apparent in the post Covid-19 era. The countless marketing, sales, and operational tools available in the market have […]

March 26, 2021

In 2020, U.S. hotels suffered the worst year of operating performance since CBRE began tracking profitability in 1938. During the year, the average hotel in CBRE’s monthly survey of U.S. operating performance experienced a 78 percent decline in Gross Operating […]

November 24, 2020

The COVID-19 pandemic has brought in many new realities. The ever-evolving hospitality world has received the biggest setback in revenue generation and costs remain high. With travel at its record low, hotels need to remain agile, and they need to […]

April 24, 2020

Right now, it’s like we’re living in limbo. Quarantined, the world watches as the coronavirus continues its trajectory across the state, the nation and the rest of the world. Schools and universities have closed their doors, and nonessential businesses are […]

April 16, 2020

To save money, Airbnb halted all its marketing activities at the end of March in order to save an estimated $800 million in 2020. In this, it’s not alone. When a crisis hits, a company’s marketing budget is usually the […]

April 1, 2020

Only a couple of weeks ago, we never could have imagined the world would come to a complete stop. Who would have thought that we all would be practicing social distancing or that a large percentage of the population would […]