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The 5 Key Trends for Travelers in Europe, the Middle East, and Africa

May 12, 2022

1. As restrictions eased, traveler searches surged

Just as we observed when looking at global trends for Q1, we saw a big appetite for travel by EMEA travelers at the start of the year. The lift in search volume globally was partially led by travel shoppers in EMEA region, which saw searches up 25% quarter-over-quarter, which was second only to North American traveler search volumes in Q1. Looking year-over-year, the rising travel intent was even more pronounced: EMEA search volume was up a staggering 165% compared to Q1 2021. Despite other uncertainties in the region during the middle of February, EMEA—like other regions—saw week-over-week growth following news of loosing restrictions and mandates.

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