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The George Set to Debut in Tel Aviv This Fall

June 29, 2023


Set to open in Tel Aviv this October, the George is a collaboration between local firm MYS Architects and designer Lázaro Rosa-Violán. The 170-room lifestyle destination will feature 40 accommodations designed for extended stays, four dining experiences, open work areas, and a members club.

The George will be the first property in the city to manifest and capture a new SevenEx hospitality approach developed by Tel Aviv-based company Elco Hospitality. Focusing on seven urban experiences of daily life, the George will be home to a collection of spaces that will naturally integrate experience and hospitality. All guests will be able to live, work, meet, celebrate, dine, stay, and relax—bringing to life a holistic microcosm of urban life.

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