Among subscription sectors, travel is the most likely to see subscription growth from both existing and new members over the next 12 months, a new report finds.
According to a study by eDreams ODIGEO and OnePoll, which surveyed more than 10,000 shoppers in eight markets in North America and Europe, 90% of current travel subscribers say they would maintain or increase spending on those services over the next 12 months.
Of existing subscribers, 47% say they would increase spending on travel subscriptions, despite current economic challenges, while just 9% say they might consider decreasing their spending.
