After two years of smaller celebrations and canceled trips, Americans are looking forward to a more normal holiday season this year. Holiday travel demand is expected to exceed last year’s demand. Nearly six in 10 Americans (59%) plan to travel for the upcoming holiday season, with a third traveling more than last year.
- Similar to last year, the holiday season appears to be off to a strong start with more than one-quarter planning to travel over the Thanksgiving weekend and about half plan to travel in December.
Travel motivators: Reconnecting, relaxation and holiday traditions motivate travelers to hit the road and even with elevated financial concerns, time with loved ones and traditions take precedent during the holiday season.