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U.S. Market Recovery Monitor – 1 October 2022 – STR

October 7, 2022

U.S. hotel performance was affected by two significant demand-influencing events during 25 September to 1 October 2022 – Rosh Hashanah and Hurricane Ian. The religious observance was mostly responsible for a fall in U.S. room demand, which was down 5.1% week on week (WoW) with the largest declines occurring on Monday and Tuesday.

The hurricane impact could be seen Tuesday through Thursday in Florida, Georgia and Alabama then continued into the weekend in North and South Carolina. Demand dropped 7.9% in those areas from Tuesday onward. Overall, U.S. weekly occupancy fell to 66.4%, 3.5 percentage points (ppts) lower than a week prior but 4.7ppts higher than a year ago.

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