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U.S. Market Recovery Monitor – 12 March 2022

March 21, 2022

Good occupancy abounds as spring blooms. U.S. hotel industry occupancy (63.2%) reached a 20-week high during 6-12 March 2022 with Spring Break driving growth even though it has yet to reach its apex. Along with robust leisure travel, business travel appears to be returning as well. Hotels saw the highest weekday (Monday-Wednesday) occupancy since the week ending 21 August 2021. A more important sign was seen in central business districts (CBDs) in STR’s Top 25 Markets, where weekday occupancy hit a pandemic-era high (57.9%). Average daily rate (ADR) also blossomed, reaching the second highest nominal level ever (US$144.68), behind the all-time high seen during the 2021 Christmas holiday week. Revenue per available room (RevPAR) followed, increasing 8.3% week over week.

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