U.S. hotel occupancy dropped to a 25-week low in the week ending Oct. 30, but comparisons to past years indicate that industry performance is not far off pre-pandemic levels.
Weekly occupancy was 58.9%, down from 63.9% the previous week but 94.3% of what it was during the same week in 2019, when Halloween — which always negatively impacts hotel demand — was on a Thursday. The index to 2019 rose from 90.9% the previous week.
Halloween falling on a Thursday in 2019 affected more days, resulting in lower business and group travel demand during the week, while weekend demand was mostly unscathed.
