Focus on Profitability Refined Rate Strategy
Hotel industry experts at the 14th annual Hotel Data Conference shared their thoughts on the latest STR forecast and how focusing on profitability helped hoteliers through the pandemic.
Given the overall strong recovery in demand and the resulting pricing power that has afforded U.S. hoteliers, industry experts are confident in hoteliers’ ability to keep driving rates into 2023.
During the “Hotel Industry Outlook” general session, STR President Amanda Hite said the revised 2022 industry forecast didn’t significantly change its revenue-per-available-room projection compared to STR’s previous one.
