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With Hotel Marketing Spend At An All Time High, How Can You Protect Your Top of Funnel Investment?

May 11, 2022

Planning a trip is no small task, and, in many cases, prospective travelers immerse themselves in destination and hotel research before making a booking decision. Studies show that travelers conduct an average of 33 searches and check 12 travel sites prior to booking, with online searches spanning two minutes to six hours. Research also indicates that this process can take 19 days or, for those content to take their time, up to 100 days.

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