For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get this in-demand – sometimes even elusive audience – through the door?
Pre-COVID, the word travel generally meant going away to far-away places and saving up holiday leave for a long getaway.
2020 changed all that.
COVID-19 has meant that we either don’t travel or if we do, it’s local. International travel is a thing of the past with no signs of things changing soon.
Let’s look at a few strategies.