When investing in new technological solutions for a hotel, many become overly focused on the technical specifications and lose sight of the greater picture: The latest and greatest tech cannot succeed for hospitality if it doesn’t factor in the needs and desires of guests. In fact, a recent independent survey by Hospitality Financial and Technology Professionals and Hospitality Net (sponsored by Shiji) found that respondents in charge of information technology budgeting planned to invest more in guest experience-related IT than all others in the next year.
