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AHLA Report Shows Positive Outlook For Hotel Industry in 2024

February 13, 2024

A new report from the American Hotel & Lodging Association (AHLA) found that 72 percent of the 2,202 U.S. adults surveyed plan to maintain or increase their number of hotel stays in 2024 compared to 2023.

The survey found that most Americans (53 percent) plan to travel overnight for leisure during the next four months, and 32 percent plan to travel overnight for business. Hotels remain the most popular lodging choice for likely travelers, including 71 percent of likely business travelers and 50 percent of likely leisure travelers.

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