SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that 91% of travellers intend to travel at least the same amount as they did over the past year, including at least 1-in-2 (57%) who intend to travel more. Additionally, the number planning to travel only internationally has more than doubled, from 20% last year to 42% this year.
The findings are in SiteMinder’s Changing Traveller Report 2023, an analysis of more than 10,000 travellers surveyed across 12 countries. They form part of the four key characteristics underpinning the travel plans and motivations that will impact the global accommodation industry over the coming year:
