image credit: Pxhere

Bad vs Horrible – Depends on How Performance Is Measured

November 3, 2020


Through the pandemic, hotel Occupancy rates have hit historic lows throughout the country. We have constantly been asked “how bad is it?” Reports early in the pandemic, while awful, seemed to actually understate the catastrophic effect of the pandemic on the hospitality industry. We studied figures provided by STR and other industry analysts and questioned their representatives to fully understand reporting methodologies in an effort to truly understand the current situation in the lodging industry.

Unfortunately, the industry’s standard measure of capacity utilization – Occupancy – is traditionally based on the number of available rooms in a market divided by the number of occupied rooms.

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