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Google Is Eliminating Third-Party Cookies — What Does That Mean for Your Hotel’s Digital Marketing?

October 9, 2020


Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers.

This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However, while big changes are afoot, it’s certainly not all bad news.

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