Loyalty-related bookings accounted for more than half of total reservations in the United States last year, according to full-year 2019 booking data from Kalibri Labs. Throughout 2019, total U.S. loyalty contribution rose 7.6 percent to 56.2 percent, a jump of 8.3 percentage points or 17.3 percent since 2016.
Other highlights from Kalibri’s report included:
- Growth in hotel demand exceeded supply growth in December and full-year 2019, as seen in increases in both guest-paid revenue per available room and occupancy.
