MGH today released the results of a recent national survey of U.S. TikTok users that explores how the social media platform drives tourism discovery and action.
The survey shows that TikTok – with its recently announced 150 million users in the U.S. – has a major impact on the travel and tourism industry, as 60% of surveyed TikTok users have become interested in visiting a new destination (city, beach, park, etc.) after seeing a TikTok video about it.
The survey demonstrates that TikTok isn’t just driving interest, it’s driving users’ actions as well: 35% of U.S. TikTok users — or approximately 52.5 million people — have traveled to visit a new destination (city, beach, park, etc.) after seeing a TikTok video about it.
