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Trends & Changes: An Analysis of the Toronto Market – By Rikki Cavanagh

October 11, 2023

Just as my sons are learning every day, we as hospitality professionals have learned through patterns of what has worked in the past. We have even trained Artificial Intelligence to identify the trends we look for and make assumptions based on them. IF we go to grandpa’s cottage, THEN we get Paw Patrol yogurt is equivalent to IF we are pacing ahead of last year, THEN we can push rate.

But then COVID hit. The food was not put back on the tray and all of a sudden, we had to deal with this new reality. We have to learn new ways of functioning. What worked last year may not work this year and a simple IF/THEN statement may not be enough to get us where we need to go.

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