Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology. At the start of the pandemic, marketing was put on hold at many organizations as operations adjusted to the new normal.
Now, during a pandemic with hyper-local ebbs and flows, creativity reigns supreme. It’s a great time to experiment with new ways of making money! It comes down to finding creative ideas that can enhance your marketability without resorting to discounts. By providing value-added experiences, rather than rate cuts, you’ll bolster the bottom line without damaging brand perception.