Category: Trends

December 1, 2022

Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place. With […]

November 30, 2022

#1 Actually Look at Your Invoices and Tech Stack Just like your oft-forgotten subscription to your 10th streaming service, there can be a lot of waste in your hotel’s marketing budget. For a property to truly get to a position […]

November 21, 2022

More than three-quarters of business travelers say their employer treats traveler health, safety and security as a priority, but only 36% of travelers say their employer unconditionally takes care of their safety and security when working remotely and another 25% […]

November 15, 2022

The hotel industry has no shortage of brands, and while the segments at either end of the spectrum are top of mind for investors and guests, the midscale segment is looking to take its next big leap. The survival of […]

October 31, 2022

So much has changed in the hospitality industry since 2019. As well as the challenges brought on by the pandemic where we’ve seen closures, redundancies, staff shortages and supply delays, and now ongoing pent-up demand following two years of very […]

October 19, 2022

The American Hotel & Lodging Association (AHLA) and the Sustainable Hospitality Alliance (the Alliance) have announced a new strategic partnership between the two organizations to drive advanced ESG efforts within the hotel and hospitality industry. As part of the partnership, […]

October 18, 2022

Anyone who has visited the sparkling island nations in the Caribbean can vouch for returning home full of bonhomie and feel-good vibes. So, the team at ForwardKeys have the latest travel data to demonstrate that friendly hospitality and great flight […]

October 13, 2022

Excerpt from Marketing Interactive Lately, the conversation of the metaverse has been hot. The new world has allowed for new space to be created letting us live both virtually and physically. This has seen brands from a range of industries […]

October 5, 2022

What is inclusion and why is it important in travel? Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people […]

September 12, 2022

To create this, I worked with David Lund, “The Hotel Financial Coach,” who has 30+ years of operational and financial leadership experience, working with companies such as Hilton, Best Western, Fairmont Hotels and Resorts, Coast Hotels, Watermark, Pacific Hospitality Group, […]

September 8, 2022

If talent acquisition is the most important thing happening today, how do we put that into our business planning strategy for 2023? Do we need robots? Perhaps we do, especially for mundane tasks such as delivering basic items to guest […]

September 6, 2022

Hospitality Financial and Technology Professionals (HFTP®), producers of the Hospitality Industry Technology Exposition and Conference (HITEC®) has put together an expert group of industry professionals to serve on the advisory council for its upcoming North American event. HITEC is the […]

September 2, 2022

The American Hotel & Lodging Association (AHLA) today announced it has established Sept. 1 as National Hotel Employee Day in the National Day Calendar. National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work […]

August 31, 2022

UKHospitality has called on the Government for urgent support if thousands of hospitality businesses are to avoid collapse this winter in the face of soaring energy costs. In a letter to Chancellor Nadhim Zahawi and Business Secretary Kwasi Kwarteng, UKHospitality […]

August 30, 2022

Since late April, SiteMinder’s World Hotel Index has hovered between 90% and 100% of 2019’s record-breaking year for hotel bookings, as we witness a new pattern of consistency for the global accommodation industry. Below is a snapshot of some of […]

August 25, 2022

The motivation behind travel has changed, says Ivy Esquero, director of integrated marketing, sales, and product enablement at Hilton Hotels. Ahead of the inaugural Spikes Asia Academy, a three-day (four-hour/day immersive bootcamp from September 14-16, 2022) called The Next, launched […]

August 23, 2022

There’s always a feeling of anticipation when boarding a plane towards a new destination and a long-awaited vacation. This year, long lines, lost luggage, and oversold flights have left travelers feeling frustrated and exhausted instead of relaxed and excited. Navigating […]

August 17, 2022

Hoteliers now have more time to focus on sustainable and meaningful operations, career paths for associates and why this is a golden opportunity for the hospitality sector. The collective mindset of the hotel industry is there is now a unique […]

August 16, 2022

While most of the U.S. is still surviving high temps and enjoying sunny summer days, Labor Day will kick off the fall travel season in just a few weeks. Today, Tripadvisor released its 2022 Fall Travel Index to reveal what […]

August 16, 2022

The global business travel industry continues its progress towards full recovery to 2019 pre-pandemic spending levels of USD $1.4 trillion, but recovery has hit some headwinds. Just as many Covid-related recovery conditions have improved, many macroeconomic conditions deteriorated rapidly in […]