In a world where the hospitality industry is more competitive than ever, businesses always look for new ways to stand out and create unforgettable customer experiences. With the rise in popularity of the gaming industry, more hospitality businesses have found that incorporating gamification in their operations appeals to a younger generation of customers.
Gamification, or the use of game features and ideas in non-game situations, has found a home in the hospitality sector where it adds elements of engagement, satisfaction and entertainment to the guest experience.