SH Hotels & Resorts has unveiled ambitious expansion plans. Over the next four years, the company, founded by Barry Sternlicht, will add 19 properties across its 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands.
The biophilic, sustainably minded 1 Hotels brand will launch in Melbourne, Copenhagen, and Seattle in 2025, followed by Crete and Austin in 2026. Four 1 Hotels units are then slated to debut in 2027, including a Kengo Kuma-designed Paris property; a hotel and residence in the UNESCO World Heritage city of San Miguel de Allende, Mexico; as well as entries in Riyadh and Cabo.
Baccarat Hotels will expand on its flagship property, Baccarat Hotel New York, with five launches: Rome (2025), Florence and Dubai (2026), and Miami and Riyadh (2027).
