Steve Jobs once said, “you can’t connect the dots looking forward; you can only connect them looking backward.” At the close of each year, industry leaders find themselves taking a moment to reflect on their critical business processes to identify what worked, and what didn’t, before turning their attention to the year ahead. From a technology perspective, this is a core aspect of smart business. Understandably, 2021 was a daunting year for hotel and travel brands as the pandemic ensured that “business as usual” was anything but. With an anticipated recovery period ahead, this year’s success will rely on leveraging new technologies that will act as catalysts for innovation and growth.
