Guest experience has been a focal point over the past few years due to changing traveler expectations as a result of the pandemic. Cloudbeds’ 2023 State of Independent Lodging Report found that today’s traveler is less interested in traditional accommodations, placing a greater emphasis on value-driven experiences.
So, what does this mean for lodging operators?
Hoteliers and hosts must take the time to really understand their target demographics and figure out how to create experiences that satisfy travelers’ social, environmental, and economic needs. You must use what you know about your guest segments to craft personalized touchpoints throughout the guest journey to deliver a unique and impactful experience.
