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Accor Strengthening Leadership in the Leisure Segment

August 2, 2021

Around the world, people are starting to plan holidays again. And, at Accor, we’re re-energizing our leisure strategy to benefit fully from a strong recovery in this segment.

Accor has always innovated, adapted to new trends and stayed ahead of the curve—that is its strength. And its agility and flexibility paid off when the Covid-19 crisis hit the hospitality sector with unprecedented force.

Before the pandemic, the global hotel & resorts industry already generated around 1 trillion US dollars a year. Now, health restrictions are gradually easing worldwide, and we are consolidating our business model in this segment, which is expected to bounce back strongly and grow 22% by end-2021 (CAGR 2017-2021).

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