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Adapting to China's Absence from the Travel Market

November 22, 2022


As one of the last major hurdles to full global travel recovery, China’s continued absence from the international travel market has left many destinations facing a huge shortfall in tourist arrivals. China Market Analyst, Nan Dai, shares some insights into emerging opportunities in the Asia-Pacific.

Despite international travel to and from China having been restricted since the emergence of COVID-19, domestic travel has been permitted for some time. However, continuous lockdowns on major population centres, like Shanghai and Chengdu, following new coronavirus outbreaks have created a volatile domestic travel landscape. Recovery is fast when restrictions are lifted, but changes are frequent and sudden, and each lockdown has a significant effect on demand.

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