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Asia-Pacific Hotels Continue Profit Free Fall

April 29, 2020

Asia-Pacific, where the coronavirus first appeared, continues to serve as the baseline for global hotel data performance comparison. March data indicates that the virus’ impact on hotel performance is not subsiding; in fact, it’s intensifying.

After breaking even in February, gross operating profit per available room (GOPPAR) turned negative on a dollar basis in March and was down 117.8% year-over-year. The fall in GOPPAR set a record for the region, besting the previous record decrease of 98.9%, achieved only a month earlier.

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