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Ayesha Curry Opens Sweet July Store and Café in Oakland

June 22, 2021


Chef, author, and television personality Ayesha Curry has added to her entrepreneurial repertoire with Sweet July: a flagship store and quarterly lifestyle magazine. Located in Oakland, California’s Uptown neighborhood, the Sweet July store and café boasts an airy, modern aesthetic courtesy of Christine Lin, principal and owner of San Francisco-based design practice Form + Field.

“When creating the concept for the space, we kept the key brand words of attainable luxury, authenticity, and experiential top of mind,” Lin says. “We unified the overall space through the use of grand gestures, such as the large custom-designed acoustic light fixtures, and a warm, neutral color palette.”

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