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Behind the Scenes of Incentive Travel

June 12, 2023

Looking into the desires of incentive travel attendees

The term “incentive travel” is full of positive associations: Taking a trip abroad, creating memories with favored colleagues or exploring a culture you never would have otherwise. Not only does this have a positive effect on attendees individually but it creates stronger relationships and a more enjoyable and productive work environment.

SITE Foundation recently released a study, “Participant inSITEs,” in collaboration with Hilton Hotels and IMEX Group, that takes a deep dive into how attendees feel about incentive trips and what makes them desire them in the first place. This insightful study, which consisted of 825 participants, featured responses from North America, Europe, Latin America, Asia Pacific and Africa/Middle East, from different business sectors, including food services, insurance, travel and hospitality and pharmaceutical.

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