Guest writer Jackie Douglas, President, Hospitality Sales & Marketing Association International (HSMAI) shares her insights and practices which the hospitality industry has learnt from COVID.
The Hospitality Sales & Marketing Association International’s (HSMAI) Marketing Advisory Board in Australia & Asia Pacific spent time recently discussing the top issues facing hotels and the professionals leading sales and marketing efforts. Surprisingly, the issues themselves have changed since our last “scouting” exercise conducted in November 2020 and the context has shifted to the “new abnormal.”
