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Budgeting for change

January 17, 2020

The budget hotel sector has seen its focus expand to look not only at price, but at design and concept, as guests have become more demanding.

The segment was now investigating how to provide service and experience without losing sight of costs, as more challengers circled.

Max Luscher, managing director, B&B Hotels, told us: “Looking back there was a big trend in the industry, saying that budget and luxury hotels would expand, but the midscale sector grew strongly too – brands like Moxy, Hampton Inn, everything happened at the same time. There was a pure hotel boom, nine to 10 prosperous years.”

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