This latest partnership will give C3 access to Lurra Capital’s global partners, which could facilitate C3’s international growth. C3 plans to reach 12,000 locations by 2023, and each of its current brands generate about $1 million per outlet, according to the company.
In a statement, C3 CEO Sam Nazarian said the partnership “opens up many avenues for us to continue expansions in markets we’d like to be more prominent in.”
C3 plans to facilitate this growth through recent partnerships with cloud kitchen provider Kitopi and POS company Chowly. Reef has also committed to carrying C3 brands, including Umami Burger, Krispy Rice and Sam’s Crispy Chicken, in 500 of its ghost kitchens.