The hospitality industry still faces an uncertain future, and for some hoteliers, any business can seem like good business after operating with low occupancy rates for the past two years. For others, the journey along the road to recovery is already underway.
While no one can confidently predict how long the industry will be impacted by COVID-19, for hotel executives, it is dangerous to assume things will bounce back to the usual pre-pandemic business patterns anytime soon.
