Why this matters
As a global health crisis morphed into an economic one, Deloitte has been conducting a series of weekly surveys, around the United States, to better understand the interplay between personal safety and economic vulnerability as a driver of purchase decisions and consumer behavior. The most recent iteration (fielded Jan. 22 to 27) of “Deloitte’s Global State of the Consumer Tracker,” queried at least 1,000 American consumers. As nearly 30 million vaccine doses have been administered in the U.S., the latest responses show improving travel intentions and increasing consumer activity, pointing to a gradual recovery in the travel sector.
