Generative AI has the power to supercharge maps and turn travel planning on its head, according to a report from Lufthansa Innovation Hub (LIH).
In its latest study, LIH says the integration of generative AI with map-based interfaces “not only has the capacity to augment our interactions with the app but could truly revolutionize the entire travel planning process, from inspiration to itinerary creation, and, most importantly, real-time exploration.”
The report, penned by LIH managing director Christine Wang, urges the industry to change how it is using AI currently in itinerary planning, saying that use case doesn’t cater to different traveler preferences and desires. It adds that real-time information is missing so far from ChatGPT or similar applications, which further limits the value of itineraries.
