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Deal of the Year: McDonald’s acquires Dynamic Yield

December 9, 2019


While McDonald’s $300 million acquisition of Dynamic Yield in March was not the largest in the restaurant industry, it indicated a major shift toward technology for the fast-food industry.

This year, Starbucks also partnered with tech firm Brightloom to license its technology to make it available to other companies this year while Yum Brands put $200 million toward Grubhub in 2018. Yum Brands, Wendy’s, Shake Shack, Chick-fil-A, Chipotle and other large fast-food chains have been making bigger moves in the tech sphere by bringing on new talent, developing technology in-house or partnering with more tech companies.

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