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Does the current U.S. hotel cycle have room to grow?

It’s the question of the hour: Is a recession around the corner? And if so, how do hotel investors start preparing today?

“The hospitality sector is very sensitive to economic movement,” John Chang, SVP, research services at Marcus & Millichap, said during a recent webinar titled “2020 Hospitality Investment Forecast: Mastering the Markets” hosted by the firm. “That’s a natural thing because [revenue per available room] is most significantly affected by economic movement, much more so than retail, office or industrial, which have long leases. Of course, hotels are market to market, every day.”

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