The COVID-19 pandemic has brought in many new realities. The ever-evolving hospitality world has received the biggest setback in revenue generation and costs remain high. With travel at its record low, hotels need to remain agile, and they need to be at the forefront to manage different customer groups with a speed that has never been exercised before.
Companies that remain true to their roots and customer bases will find it difficult to switch gears and woo a new base of customers that may be highly local or highly regional in their preferences, and less likely to be international.
