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EIC-VSef Merger to Simplify Virtual Event Data Collection

June 7, 2022


The Washington, D.C.-based Events Industry Council (EIC) and VSef, which launched early 2021, have taken steps toward simplifying data collection for virtual events.

VSef, created by feedback platform and research agency Explori, is a universal data format for hybrid and virtual events and was created “with the aim of creating a global standardized data format which can be used to simplify the process of moving data between event platforms, sales and marketing systems and business intelligence tools,” reads a press release.

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