Iconic international lifestyle brand ELLE is entering the hospitality sector with the launch of ELLE Hospitality. The first of its kind from a global media group, the entity will comprise two new boutique concepts—Maison ELLE and ELLE Hotel—which will aim to meet the demand for lifestyle-focused destinations and stylish accommodations. The maiden Maison ELLE is slated to open this fall at ELLE’s headquarters in Paris, while the first ELLE Hotel will debut next summer in Jalisco, Mexico in partnership with real estate developer ACTUR. ELLE Hospitality will also partner with Studio V, a subsidiary of French hotel company Valotel Group for its European offerings, while Whitney Robinson International will collaborate on Middle Eastern projects.
