With the EU’s ban and the U.K.’s mandatory quarantine on American travelers, many of Europe’s hospitality players are bracing for the impact on hotel occupancy levels.
“The American is typically a great traveler for Europe, especially in July, August and September,” said Kike Sarasola, founder and president of Spain-based Room Mate Hotels. “So, for us, this is a big, big problem. We’re very worried.”
The lion’s share of Room Mate’s 28-property portfolio is scattered across Europe, including in markets such as Madrid, Barcelona, Paris, Florence, Rome, Milan and Amsterdam.