Hilton names its new long‑stay hotel brand
Just six months after its announcement, Hilton’s new studio apartment-style hotel offering—dubbed LivSmart Studios by Hilton—already has more than 350 deals in the works. The brand capitalizes on a guest segment that traveled even throughout the pandemic, according to a release from the company. The lower midscale extended-stay properties are intended to meet the needs of travelers staying 20-plus nights via three signature elements: a design that features a warm wood-toned exterior, modern farmhouse-inspired palette, and outdoor patios complete with firepits and comfortable seating; large and functional apartment-style rooms with ample storage and movable multipurpose furniture; and a nontraditional lobby experience with sight lines from the front desk to the fitness and laundry rooms, and a simple retail market.
