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Four Scenarios for the Group Segment in a COVID19 world

November 23, 2020


It’s hard to underestimate the importance of group business for the hotel industry. Groups contribute revenue to rooms, F&B, and other departments of the hotel. Many properties in the urban markets depend on the group business to survive. Many hotels in leisure destinations rely on the group business to bring revenue on days of the week with low leisure demand. Hotels need a well-balanced and profitable mix of transient and group business.

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